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“Light Blue is great for doing searches to create marketing contact lists, like upcoming birthdays,” Julia explains.

From small, in-home sole proprietorships to bustling, city-center studios, individual photographers and multi-talent studios alike can benefit from the in-depth marketing features Light Blue offers. It’s Light Blue’s scalability that sets it apart. Your “Girl Friday” – but she’s not a girl, and she works ‘round the clock. “We use Light Blue because there is quite simply no other CRM system for a busy studio,” raves Julia. Her CRM is Light Blue, a studio management application with features developed to support even the busiest photography boutiques. But Julia’s customer relationship manager isn’t a beautiful colleague one desk over. If this scene sounds familiar, you might be Julia Boggio, creative director of the family-owned Boggio Studios in the heart of London. So you lean over your well-worn maple desktop and ask your beautiful customer relationship manager, “Which of our clients have birthdays this month? Let’s invite them in to make some magic…” You’re itching for an inspiring project to walk through your door, for a breathtaking client to ring you up. Spring has just arrived, and you’re shaking off the winter doldrums. Your team makes timeless photographs of families, from couples to newborns to beloved pets. Imagine: you’re the creative director of a boutique photography studio in the UK.